Italian Life Style

In the usual noisy, chaotic and cacophonous context of trade fairs, it is necessary to invent and define a world apart, powerful, elegant, simple and rich. Italian Life Style is an architecture that simultaneously encloses and opens up to observers, both inside and out, a story full of history, beauty and images of Italian style.
The interior space is covered by a large, light “architectural hat”, illuminated by images emblematic of Italian culture, style and products. It thus becomes a microcosm

atmospheres, completely separated from the remaining noisy and chaotic spaces of the fair.
At the base of the project is a free geometry of powerful septa, coated with large marble slabs, which recall the tradition of craftsmanship and material. These become not only background for further projections, but also give structural solidity to the upper level. The first floor is instead dedicated to service spaces, which include relaxation area, office and meeting room.